FREE MASTERCLASS

The 80/20 of Selling: How to Sell More Services

In this exclusive training, you’ll learn:

  • Why your expertise is getting in the way of selling your services
  • How to take a service-based approach and close better clients
  • Psychological triggers that accelerate trust and relationships
  • 4 core sales fundamentals that’ll triple your results
  • The repeatable sales process selling your services, from first contact to close

Please note: this training is purpose-built for designers, marketers, coaches, consultants, accountants, and other professional service providers. 

    I’ve shared my sleaze-free sales message with…

    Evan DeLaney
    CEO of a Montessori Marketing

    “I don’t wanna be a sales expert. I don’t even wanna sell, but that’s not reality. So, I wanted to get good enough to (1) keep my business going and (2) be able to keep an eye out for someone that exhibits the aptitude and skills. Liston has helped me change my sales trajectory.”

    Hey there. I’m Liston.

    I help consultants and professional service providers win the clients they should.

    When I started my career in consulting, I didn’t know much about sales or marketing, even though I was running both for a $10M firm! I was surrounded by world-renowned experts, but it was obvious that they didn’t know much about sales or marketing either. Which led me to something you might be feeling right now…

    Your expertise won’t help you sell what you know.

    Sales and marketing are different skill sets than your domain of expertise. In fact, what you know can actually work against you because you forget how little other people know. You’ve trained for years, maybe decades to develop your expertise, and you should have the know-how to sell it effectively, too.

    Effective selling is effective service.

    When I started my own marketing consulting firm, I realized that many of my clients weren’t buying from me because I was the best, but it was my sales process that gave me an edge. People don’t necessarily buy the best – they buy what’s convenient, and they buy what’s sold well. And the sales process is the first chance you have to demonstrate what it’s like to work with you. Do that well, and you’ll win more clients.

    Clients need your help – you should be helping them.

    Every referral or lead that comes your way is an opportunity to apply your expertise to help someone new. I take that very seriously, and I’d bet that you do too. I’d like to help you ensure that you close every client you should, so you can help the people that need your expertise.

    Anna Bondarenko, Consultant at a Software Development Agency

    “I haven’t had sales training or a good mentor. Now I understand the sales process and have created a unique selling proposition. I’d recommend this to technical professionals who want to improve their sales process and articulate the value they deliver to clients.”

    FREE MASTERCLASS

    The 80/20 of Selling: How to Sell More Services

    In this exclusive training, you’ll learn:

    • Why your expertise is getting in the way of selling your services
    • How to take a service-based approach and close better clients
    • Psychological triggers that accelerate trust and relationships
    • 4 core sales fundamentals that’ll triple your results
    • The repeatable sales process selling your services, from first contact to close

    Please note: this training is purpose-built for designers, marketers, coaches, consultants, accountants, and other professional service providers.