Online Sales Training and Coaching

Sales training for independent consultants and professional services firms who want to take control of business development and win the clients they should.

Finally, a sales system that works for expert firms.

Sales is a dirty word to most experts and professional services firms, but your services don’t sell themselves. Prospective clients disappear after a few good meetings. You lose out to competitors you know are inferior. And you can’t pinpoint what the problem is. Selling services is hard.

Some professional services firms have figured it out. They have clear systems built, and the skills to sell their work as well as they deliver it. The good news is that small changes can make a really big difference. You don’t have to be the world’s foremost sales expert to see dramatic improvements.

We developed our Serve Don’t Sell Method to meet the challenge of the professional services sale. Services are abstract, complicated, and require a lot of trust. Our process helps you systematically build the trust you need with your clients, every time, and win the business you know you should.

Latest From the Podcast

Virtual Selling with Jeb Blount

The world was turned upside down in March and if you weren’t selling virtually before, you are now. Office space is going away, and more companies are going remote and staying that way. Learn the fundamentals of virtual selling from Jeb Blount, best-selling author and accomplished sales trainer.

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Negotiation Plan Strategy with Jeb Blount

You may have thought deeply about negotiation before, but do you have a plan for it? Learn how a negotiation plan strategy can help you find a winning deal that gets you more of what you want, while still delivering what your clients needs.

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Featured Articles

What People Are Saying

I'm a programmer by trade, and a corporate trainer by profession. I have a successful business, but Liston identified and helped me to develop the skills I need to take my business to the next level.
Reuven Lerner
Python Technial Trainer
Liston Witherill has been blowing my mind with his emails. Pow.
Tom Miller
Principal, TMiller Group
Have you helped me? Yes! The #1 tip is to not get off a call without having a clear next step. Game changer. Way less prospects going dark.
Simon Thompson
Customer Success, Meltwater
This is the stuff they should teach in school. Not algebra and geometry and English lit.
Frank McClung
Drawing the Promises
Liston Witherill and the Serve Don’t Sell method is exceptional. His content is always high value and on-point- it’s a wealth of information that you won’t find anywhere else.

Our understanding of the sales process, our tactics, and the ways in which we seek to serve our customers has changed entirely as a result of Liston and his Serve Don’t Sell methodology.
Lauren Majors
President, Sonder Health
Your program paid for itself.

Now I’m looking to get to 10x ROI!
Bob Paden
Owner, The Growth Coach

You can sell your services as well as you deliver them.

Surely you’ve heard about the 10,000 hours rule by now. You don’t have to put in that kind of time to be vastly more successful in selling your services.

We focus on helping you up-level just the areas that will make the highest impact for you and your firm, and leave everything else out.

Systematic Sales is a program that’ll help you build the systems and confidence to win the business you know you should. If the way you’ve been doing things isn’t good enough to realize your business goals, Systematic Selling can help you get there.

The program is ideal for you if you’ve recently adopted a growth plan, lost a key deal or client, made a major staffing change that’s affecting your business development, or have experienced a shift in your market that makes the old way of doing things obsolete.

By the end of the program, you’ll be able to quickly identify client fit, tell the most compelling sales story for each individual client, and ensure that you and your team understand what to do at every step the sales process. You’ll have the confidence and the know-how to sell as well as you deliver your expert services.

Places We’ve Been Seen and Heard

Ready to close the clients you should?