Online sales training. Moral compass included.

Hi, I'm Liston. I'd like to help you close the clients you should.

If you’re a business owner, independent consultant, account manager, or frontline salesperson, start with this free video training and private podcast. You’ll learn the 4 reasons why you’re not closing the clients you should, and what to do about it. 

Finally, a sales system that works for expert firms.

Sales is a dirty word to most experts and professional services firms, but your services don’t sell themselves. Prospective clients disappear after a few good meetings. You lose out to competitors you know are inferior. And you can’t pinpoint what the problem is. Selling services is hard.

Some professional services firms have figured it out. They have clear systems built, and the skills to sell their work as well as they deliver it. The good news is that small changes can make a really big difference. You don’t have to be the world’s foremost sales expert to see dramatic improvements.

We developed our Serve Don’t Sell Method to meet the challenge of the professional services sale. Services are abstract, complicated, and require a lot of trust. Our process helps you systematically build the trust you need with your clients, every time, and win the business you know you should.

Latest From the Podcast

The Formula For Cold Email Outreach with Kevin Dorsey

Get Kevin Dorsey’s formula for cold email based on thousands of emails he’s written and sent through his work as VP of Sales at PatientPop. You’ll learn how Kevin turns bland outreach into responses and meetings, the amount of research and personalization you need in order to be successful at cold outreach, and whether it’ll keep working in the future.

Listen Now >>>

What Joke Writing Can Teach You About Sales with Jon Selig

Even though it may seem like a stretch, it’s true: the process of writing jokes can teach you a lot about sales. It forced you to think about who you’re talking to, what’s important to them, and what their everyday life is like. In this episode, you’ll hear from Jon Selig, a standup comedian and sales trainer who helps sales teams write jokes that connect with their prospects.

Listen Now >>>

Go For No With Andrea Waltz

You might be looking for a yes every time you have a new prospect, but what if that’s the exact wrong approach? Instead of seeking out a yes, go for no. That’s the advice from Andrea Waltz, author of the book Go For No, and she’ll tell you how to fail your way to success.

Listen Now >>>

Featured Articles

What People Are Saying

I'm a programmer by trade, and a corporate trainer by profession. I have a successful business, but Liston identified and helped me to develop the skills I need to take my business to the next level.
Reuven Lerner
Python Technial Trainer
Liston Witherill has been blowing my mind with his emails. Pow.
Tom Miller
Principal, TMiller Group
Have you helped me? Yes! The #1 tip is to not get off a call without having a clear next step. Game changer. Way less prospects going dark.
Simon Thompson
Customer Success, Meltwater
This is the stuff they should teach in school. Not algebra and geometry and English lit.
Frank McClung
Drawing the Promises
Liston Witherill and the Serve Don’t Sell method is exceptional. His content is always high value and on-point- it’s a wealth of information that you won’t find anywhere else.

Our understanding of the sales process, our tactics, and the ways in which we seek to serve our customers has changed entirely as a result of Liston and his Serve Don’t Sell methodology.
Lauren Majors
President, Sonder Health
Your program paid for itself.

Now I’m looking to get to 10x ROI!
Bob Paden
Owner, The Growth Coach

You can sell your services as well as you deliver them.

Surely you’ve heard about the 10,000 hours rule by now. You don’t have to put in that kind of time to be vastly more successful in selling your services.

We focus on helping you up-level just the areas that will make the highest impact for you and your firm, and leave everything else out.

Systematic Sales is a program that’ll help you build the systems and confidence to win the business you know you should. If the way you’ve been doing things isn’t good enough to realize your business goals, Systematic Selling can help you get there.

The program is ideal for you if you’ve recently adopted a growth plan, lost a key deal or client, made a major staffing change that’s affecting your business development, or have experienced a shift in your market that makes the old way of doing things obsolete.

By the end of the program, you’ll be able to quickly identify client fit, tell the most compelling sales story for each individual client, and ensure that you and your team understand what to do at every step the sales process. You’ll have the confidence and the know-how to sell as well as you deliver your expert services.

Places We’ve Been Seen and Heard

Want to build a sales program at your firm that feels good to you and your clients?

Apply for a strategy call to start the discussion. 

Get 3 actionable insights during the conversation.