Blog
The Serve Don’t Sell blog is home to all of my writing exploring how to market and sell services more effectively.
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A Unified Theory of Business Development Strategy (2021)
A business is simply a system of value creation. In expertise and applied knowledge work, driving value requires people, processes, tools, and applied effort. Your
Value-Based Pricing: Is It Right For You?
Value-based pricing can be a fast path to profitability, but it’s great oversold and won’t apply to most. Is it right for you?
Changelog: The Sales Sprint
Nothing is done the first time, or the second, or the third time. This stems from the belief that everything can be better, because nothing is perfect.
Why I Stopped Selling and Started Serving
I want to tell you a bit about why I started selling services 10 years ago, and why I’m on a mission to help experts like you sell your services as well as you deliver them.
Optimize Your Sales Process: How Chris Went From Sales Confused to Confident In 60 Days
Learn how simple changes to a sales process added $197k in 60 days to Chris’s accounting and consulting firm.
How to Create the Perfect Sales Deck
Your sales deck is a key asset to your sales process, but it’s also a key asset in your business. Get the outline to my proprietary SellingStory Framework sales deck, and how to create yours.
