The Serve Don’t Sell blog is home to all of my writing exploring how to market and sell services more effectively.
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Learn how simple changes to a sales process added $197k in 60 days to Chris’s accounting and consulting firm.
“Just do great work.” That’s the common wisdom of how to build a successful expert or service-based business. But it’s definitely not that simple. And
Sales call planning is the only way to get the most of every sales call, no matter the stage of your sales process. Get the agendas and templates you need in this article.
Developing a positioning strategy will help add marketing punch and profitability. Learn how to create your statement, along with positioning examples you can use.