Blog
The Serve Don’t Sell blog is home to all of my writing exploring how to market and sell services more effectively.
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Why I Stopped Selling and Started Serving
I want to tell you a bit about why I started selling services 10 years ago, and why I’m on a mission to help experts like you sell your services as well as you deliver them.
Optimize Your Sales Process: How Chris Went From Sales Confused to Confident In 60 Days
Learn how simple changes to a sales process added $197k in 60 days to Chris’s accounting and consulting firm.
How to Create the Perfect Sales Deck
Your sales deck is a key asset to your sales process, but it’s also a key asset in your business. Get the outline to my proprietary SellingStory Framework sales deck, and how to create yours.
7 Reasons Why You Need Sales Skills to Sell Your Expertise
“Just do great work.” That’s the common wisdom of how to build a successful expert or service-based business. But it’s definitely not that simple. And
Sales Call Planning: Agendas, Templates, and Types of Sales Calls
Sales call planning is the only way to get the most of every sales call, no matter the stage of your sales process. Get the agendas and templates you need in this article.
Positioning Strategy: How to Stand Out, Drive Referrals, and Be More Profitable
Developing a positioning strategy will help add marketing punch and profitability. Learn how to create your statement, along with positioning examples you can use.