The Serve Don’t Sell blog is home to all of my writing exploring how to market and sell services more effectively.
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Developing a positioning strategy will help add marketing punch and profitability. Learn how to create your statement, along with positioning examples you can use.
Buying signals will help you assess how likely a deal is to close, and how much time and effort to invest. Here are some positive buying signals that can drive the sale, and negative ones to watch out for.
Knowing when and how to bring decision makers into the sale can have a dramatic impact on your outcomes. Here’s how to do it.
Learn how to ask qualifying questions that’ll help you set up your sales process for success from the very first call.
The four sales fundamentals are the most important behaviors that’ll help you win more clients. In this article, you’ll learn what those fundamentals are, the science and psychology behind them, and how to put them into practice in your sales process.