Blog
The Serve Don’t Sell blog is home to all of my writing exploring how to market and sell services more effectively.
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Positioning Strategy: How to Stand Out, Drive Referrals, and Be More Profitable
Developing a positioning strategy will help add marketing punch and profitability. Learn how to create your statement, along with positioning examples you can use.
Buying Signals That a Prospect Is Ready to Buy – Or Not
Buying signals will help you assess how likely a deal is to close, and how much time and effort to invest. Here are some positive buying signals that can drive the sale, and negative ones to watch out for.
When and How to Bring Decision Makers Into the Sale
Knowing when and how to bring decision makers into the sale can have a dramatic impact on your outcomes. Here’s how to do it.
Qualifying Questions to Conduct a Perfect Sales Call
Learn how to ask qualifying questions that’ll help you set up your sales process for success from the very first call.
How to Get Interviewed on a Podcast
Being a podcast guest is one of the highest leverage marketing activities you can do. In this article, you’ll learn how to get interviewed on a podcast, how to pitch, and how to make the most of your guest appearance.
4 Sales Fundamentals: Kickstart Your Selling In a Hurry
The four sales fundamentals are the most important behaviors that’ll help you win more clients. In this article, you’ll learn what those fundamentals are, the science and psychology behind them, and how to put them into practice in your sales process.