Blog
The Serve Don’t Sell blog is home to all of my writing exploring how to market and sell services more effectively.
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The Ideal Sales Process For Professional Services Firms
Building the ideal sales process for professional services firms like yours isn’t a mystery or an art. It comes down to strategy, planning, and execution. By the time you’re done reading this article, you’ll know the basic process you can use, sales models that may or may not work for your firm, and how to start improving sales now.
The SDS Method: A Repeatable Sales Process Anyone Can Follow
A repeatable sales process for professional services firms and independent service providers who want to sell their services with as much confidence as they deliver them. The SDS Method is my proprietary sales process purpose-built for selling services, and anyone can follow it. Here’s how you can start using it today.
Value-Based Selling: The Ultimate Guide to What It Is and How to Do It
Value-based selling is an approach that’ll help you command higher prices while delivering more value to your clients. By the time you finish this article, you’ll understand value-based selling principles, techniques, see a few examples, and get actionable advice for implementing value-based selling today.
To Negotiate, Or Not to Negotiate
[Reading Time: 2m 3s] Getting to the final steps of any sale is exciting. If you reach the point of negotiation, a lot of things
Ideas For Replacing Conferences (and Other Offline Marketing) With Online Marketing
[Reading Time: 5m 20s] There’s been a huge shift in how you can market and sell. Offline activities are gone overnight. There are no more
Remote Selling: How to Transition From In-Person to Online Selling
Learn the steps you need to take to go from in-person to online selling, with recommendations about specific technology, how to build trust, and how
