Welcome to the…
Modern Sales Podcast
A sales podcast that’ll help you sell more by understanding how people buy.
Your New Favorite Sales Podcast
At the heart of all sales is people. It doesn’t matter if you’re a business owner, solo consultant, or frontline seller – it all comes down to people. And the most important question you can answer about people is how they buy and make decisions.
Modern Sales is a sales podcast that’ll help you build sales skills by understanding how people buy. Every week we publish two episodes: one solo (with just Liston, the host), and one interview episode. In every episode, you’ll get actionable advice based on the psychology, behavioral economics, neuroscience, and first-hand experience behind how people buy.
If you’ve never heard the show before, here are some of our favorite episodes:
Managing Client Expectations: A Guide For Agencies Full Transcript A friend recently broke up with her boyfriend. It was
Theory of Constraints: What’s Hindering Your Agency’s Growth? Full Transcript Putting me in charge of delivery, your agency would
A Unified Theory of Business Development Strategy (2021) Full Transcript Liston Witherill Business is simply a system of value
Brad Smith is the Senior Director of Sales at AI Dash, and he walks through his process for acquiring clients in a very small market.
Mike Simmons of Catalyst Sale talks about the different ways to view each sale, and how to change your perspective.
Steve Benson, CEO of Badger Maps, discusses the future of field sales after the pandemic.
How different is virtual selling versus in-person selling? Find out what the research says, with Dave Shaby of RAIN Group.
Plain ol’ text-based emails can be boring, but everyone likes to get a video sent just to them. Video emails, using a tool like BombBomb, can increase your reply rates and build relationships faster. Ethan Beute, Chief Evangelist at BombBomb, shares what he knows about selling with video and how it can transform sterile, impersonal emails into relationship accelerators.
Sending cold prospecting emails still works, but it takes some careful planning and a touch of empathy. Jack Reamer from Emails That Sell pulls back the curtain and shares everything that’s currently working for him and his clients when it comes to cold email.