Welcome to the…

Modern Sales Podcast

A sales podcast that’ll help you sell more by understanding how people buy.

Your New Favorite Sales Podcast

At the heart of all sales is people. It doesn’t matter if you’re a business owner, solo consultant, or frontline seller – it all comes down to people. And the most important question you can answer about people is how they buy and make decisions.

Modern Sales is a sales podcast that’ll help you build sales skills by understanding how people buy. Every week we publish two episodes: one solo (with just Liston, the host), and one interview episode. In every episode, you’ll get actionable advice based on the psychology, behavioral economics, neuroscience, and first-hand experience behind how people buy.

If you’ve never heard the show before, here are some of our favorite episodes:

Latest Episodes

 Selling With Video Emails Is Just Humane with Ethan Beute

Plain ol’ text-based emails can be boring, but everyone likes to get a video sent just to them. Video emails, using a tool like BombBomb, can increase your reply rates and build relationships faster. Ethan Beute, Chief Evangelist at BombBomb, shares what he knows about selling with video and how it can transform sterile, impersonal emails into relationship accelerators.

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