Welcome to the…
Modern Sales Podcast
A sales podcast that’ll help you sell more by understanding how people buy.
Your New Favorite Sales Podcast
At the heart of all sales is people. It doesn’t matter if you’re a business owner, solo consultant, or frontline seller – it all comes down to people. And the most important question you can answer about people is how they buy and make decisions.
Modern Sales is a sales podcast that’ll help you build sales skills by understanding how people buy. Every week we publish two episodes: one solo (with just Liston, the host), and one interview episode. In every episode, you’ll get actionable advice based on the psychology, behavioral economics, neuroscience, and first-hand experience behind how people buy.
If you’ve never heard the show before, here are some of our favorite episodes:
Latest Episodes
Value Planning For Better Sales Calls with Andy Paul
Value planning should be done every time you interact with your prospects. It’s the answer to the question: “what’s in it for my prospects to talk to me?” And Andy Paul, of the Sales Enablement podcast and RingDNA, knows a thing or two about value planning for better sales calls. In this episode, he talks about how to improve your value planning during the discovery process and beyond.
How to Sell During the Crisis with Jake Dunlap of Skaled Consulting
Should you be selling during the crisis? If so, how? The answer to the first question is yes, and the answer to the second question is more complicated. The simple version starts with one word: segmentation. In this episode, Jake Dunlap talks about his approach to segmentation, the pieces you need in place to make it work, and areas where he’s seeing the most success with his own business and his clients’ businesses.
A Smarter Approach to Sales Hiring with Sales Recruiter Amy Volas
Hiring the right people is mission-critical for all companies, of all sizes, and in every stage. Get hiring right and you’ll people on board who can help you build something great, while the wrong people can sink the whole ship. Amy Volas has a lot to say about sales recruiting and sales hiring, and we talk about her approach to finding great salespeople and sales leaders.
How to Build Authority In Your Market
Being seen as an authority in your market can reverse the tables. Instead of you interrupting people with prospecting messages, they may actually start coming to you. Building authority is a long process, and one that’s definitely worth it. In this episode, you’ll learn the basics of building authority in your market.
How to Set Next Steps at Every Meeting with Mark Fershteyn of Recapped
Setting next steps is really the 80/20 of selling. To keep momentum in your deals, set next steps at the end of every meeting, every call, or any other interaction you have with prospects. In this episode, Mark Fershteyn, CEO of Recapped.io, talks about the process he uses to set next steps, and how you can start today.
Storytelling In Sales to Make Your Pitch Stick
Storytelling in sales is one of the most powerful skills available to you, especially if you sell something that represents hard change for your client. In this episode, you’ll learn why stories are so powerful, what makes up a good story, and how to start using storytelling in your sales process today.
How Professional Services Buyers Buy with Hinge Marketing’s Lee Frederiksen
How is expertise bought, and how should you sell yours? Hinge Marketing asks this question over and over again, and they do research on how professional services buyers make purchasing decisions. In this episode, Liston interviews Lee Frederiksen to discuss what he’s uncovered in his research that we can apply to consultative selling.
Sales Presentations: How to Make Them More Effective Based On How People Learn
Sales presentations are a critical piece of your sales process, but have you ever stopped to ask how effective yours are? We can turn to the science of learning and something called cognitive load theory for the answers. What you’ll find is that your sales presentations could be improved. In this episode, you’ll find out how.
The Truth About Motivation with Justin Welsh
Can you motivate your team to reach new levels of performance, or are differences in motivation just genetic? Justin Welsh, former VP of Sales at PatientPop, talks about his approach to motivation, and what you can (and can’t) do to keep your team motivated. Justin also reveals his formula for selling anything – one based on copywriting! – and discusses the differences between selling products and services.
Sales Motivation Principles That Actually Work
The good times are easy. But how do you maintain motivation when things aren’t going so well? In this episode, you’ll learn the science behind motivation, how to increase your sales motivation and your team’s, and what not to do, too.