Welcome to the…
Modern Sales Podcast
A sales podcast that’ll help you sell more by understanding how people buy.
Your New Favorite Sales Podcast
At the heart of all sales is people. It doesn’t matter if you’re a business owner, solo consultant, or frontline seller – it all comes down to people. And the most important question you can answer about people is how they buy and make decisions.
Modern Sales is a sales podcast that’ll help you build sales skills by understanding how people buy. Every week we publish two episodes: one solo (with just Liston, the host), and one interview episode. In every episode, you’ll get actionable advice based on the psychology, behavioral economics, neuroscience, and first-hand experience behind how people buy.
If you’ve never heard the show before, here are some of our favorite episodes:
In order to know how to sell, we first must understand how buyers buy. And if you’re selling into Fortune 100 companies, you’ll definitely want to hear former IBM employee Ariel Yoffie’s in-depth, step-by-step process for evaluating vendors.
How you end and follow-up from a sales meeting will be the ultimate determinants of your success. In today’s episode, we’ll go over how to follow through on meetings so you’re set up for success, the importance of repetition, and a template you can use to close every meeting.
Want to run better meetings? First, you need to know how to plan like a pro. In this episode, you’ll learn what to do before every meeting to make it a smashing success.
The cost of meetings is staggering. Especially since most people find them poorly run and unproductive. That’s why we’re digging into the science behind good (and bad) meetings in the new #SalesMeetings series on Modern Sales. First up, why the problem of bad meetings is far worse and more costly than you think, and how to start improving them immediately.
Falling behind on emails? Losing track of loose ends? It’s time to bring automation to your sales process. Learn the automation you need to accelerate your sales efforts and deliver a better client experience.
Having great content doesn’t mean much if no one sees it. In this episode, I cover how information spreads, why it’s so important to your content efforts, and how to get your message out more effectively.
Buyers today are making the majority of their decisions before talking to a salesperson. Are you putting out the information they need to see before buying? You should be. Learn about the new content marketing imperative for sales, with steps for getting started right away.
How do you stand out in a crowded marketplace? You. Must. Break. Patterns. In this episode, I explain why it’s more critical to be different than to be the best, how you can tackle this difficult challenge, and what to do today to start standing out.
Are your clients nodding along as you speak as though you’re reading their minds? Get ahead of the curve by tapping into your telepathic powers with these concrete tips on sales copy and action steps for applying these skills right away.