Welcome to the…
Modern Sales Podcast
A sales podcast that’ll help you sell more by understanding how people buy.
Your New Favorite Sales Podcast
At the heart of all sales is people. It doesn’t matter if you’re a business owner, solo consultant, or frontline seller – it all comes down to people. And the most important question you can answer about people is how they buy and make decisions.
Modern Sales is a sales podcast that’ll help you build sales skills by understanding how people buy. Every week we publish two episodes: one solo (with just Liston, the host), and one interview episode. In every episode, you’ll get actionable advice based on the psychology, behavioral economics, neuroscience, and first-hand experience behind how people buy.
If you’ve never heard the show before, here are some of our favorite episodes:
Falling behind on emails? Losing track of loose ends? It’s time to bring automation to your sales process. Learn the automation you need to accelerate your sales efforts and deliver a better client experience.
Having great content doesn’t mean much if no one sees it. In this episode, I cover how information spreads, why it’s so important to your content efforts, and how to get your message out more effectively.
Buyers today are making the majority of their decisions before talking to a salesperson. Are you putting out the information they need to see before buying? You should be. Learn about the new content marketing imperative for sales, with steps for getting started right away.
How do you stand out in a crowded marketplace? You. Must. Break. Patterns. In this episode, I explain why it’s more critical to be different than to be the best, how you can tackle this difficult challenge, and what to do today to start standing out.
Are your clients nodding along as you speak as though you’re reading their minds? Get ahead of the curve by tapping into your telepathic powers with these concrete tips on sales copy and action steps for applying these skills right away.
Sales is going through a seismic shift, and there are two core skill sets you need to stay relevant: consultation, and marketing. Learn why the change is occurring, and the core marketing skills you need to remain ahead of the curve.
We mostly think of buying as an isolated act, something our customers do in the moment. But it’s probably more useful to think of buying as a behavior. A behavior is an action or reaction which is triggered and conditioned.
Today we’ll be diving into the episode #3 of 6 of Modern Sales’ series on #SalesQuestions, I’ll be covering the one question you can ask that can help you find out what’s motivating your clients to buy.