Sometimes your sales calls are a homerun, and other times they fall flat, and you wish deals moved faster and were more predictable.
You spend weeks working with a prospect only to find out later there’s no budget and they could never afford to pay what you’re worth.
You know how to run your projects, but the sales process can sometimes run off the rails and you’re not sure how to get it back on track.
You’re told “do great work and you’ll get more clients,” but over the years you’ve seen that’s BS because you lose deals with clients who should be hiring you.
You’ve looked for sales help before but their recommended “hard closes” feel gross, and aren’t created by people who’ve sold services anyway.
It takes hours to write and send a proposal, then you never hear back from your prospect, and six months later you wonder why you got ghosted.
If any of these statements have you nodding along “yes yes yes!,” then you’re in the right place. Keep reading, my friend…
You’ve Googled around and found advice on how to write proposals, give sales presentations, or run your sales process. But that advice isn’t for someone who sells services, and you end up frustrated because it’s not working.
You’ve heard people on LinkedIn or around the Internet tell you the “magic formula” for closing clients, but you feel disgusting and need a shower when you think about applying it to your business.
You’ve heard successful consultants tell you to just do great work, but you’ve been doing that for years and you’re wondering why your great work isn’t producing the same growth in your business.
You didn’t get into business to be the best at selling, but you know that sales determine your revenue, and you need a process that can work for you, and you can stick to.
You’re tired of all the research and conflicting advice, and wish someone with a proven sales process for professional services would show you how to make it work in your business.
The clients who should work with you do, and you can reliably grow profitably without compromising your integrity.
You have confidence to show up and be totally natural in every sales meeting.
You spend time with only the right clients, land bigger deals, and charge higher fees because you only work with people who see the value you bring.
You build a system that you can hand off one day so other people can sell for you, and you can focus on building your expertise and working with clients.
You show up to every sales meeting knowing you’re in charge, without worrying about the sale going sideways.
“Working with Liston has given me the confidence to change up the sales conversation.
We’re closing deals in 5 days instead of 3 weeks, and winning more deals.
Within 60 days, I closed 4 out of 4 deals, coming from a historical close rate of 27%. That was $197k in ARR in just the first two months of our work together.”
A CRM template for Google Sheets that you can use to track your leads, proposals, and sales. Sure you can go fancier than this, but this CRM is good enough to keep any business owner organized and on track.
Get this exclusive walkthrough of how to handle any objection with smart – and sometimes counterintuitive – responses to the most common objections you’re likely to hear. More than that, it’ll show you how to address objections in a kind and ethical way.
Get access to my popular talk The Outreach Muscle, with my proprietary outreach framework for prospecting and business development. It’ll teach you how to get a response from anyone, and how to make a habit of it.
A blueprint for applying the StorySelling framework to your sales deck so it looks professional, and takes the guesswork right out of your proposals and presentations.
Jump on a live video meeting every week with Liston and the rest of the Sprinters to get your questions answered and work through how to best apply the material to you and your business. You can get your questions answered even if you can’t make – just submit your questions ahead of time, and watch the recording when you can.
Get access to the exclusive private mastermind where you can start, jump into, or just lurk on conversations with other Sprinters.
“I don’t think of myself as a “salesperson.”
After going through The Sales Sprint, I’d recommend it to business owners and freelancers that want to acquire authentic sales skills.
Going through the exercises and practice gave me the opportunity to change my sales trajectory. It’s not something that freaks me out anymore.
Why wouldn’t any freelancer or agency owner put up with some hard work in order to have the confidence to know they can comfortably strike up conversations with prospective clients?”
You can complete the course lessons from the comfort of your couch or kitchen table, as long as you have an Internet connection!
The entire program is completely digital so you can access it from anywhere through our private course portal.
And you’ll never miss a beat: you can go at your own pace and do the lessons on your schedule.
That really depends on you. The Sales Sprint is designed to be completed in about a month, but you can move much faster, or work at the pace that best fits your schedule.
There’s no rush, and no right or wrong amount of time, because you have access to the course materials for 6 months. Just remember – this isn’t a quick fix, and you can take as much time as you need to complete everything.
The most successful students set aside 3-5 hours per week to attend group calls, go through the program videos, and complete assignments and exercises.
Clients that should be working with you need your help. You’ve spoken to them, and some have gotten away.
You can work on your sales skills anytime.
So why start today instead of waiting months and months for enrollment to open again?
Starting The Sales Sprint now will allow you to:
If you wait, you’ll be in the same place you are now. 6 months from now, you’ll wish you had started today!
The Sales Sprint is PERFECT for you if…
You’re ready to get the sales skills and confidence to take your selling and business development to the next level
You’re a business owner, consultant, coach, account manager, or sell services at an agency, consulting company, or other professional services firm
You already have at least 1 lead coming in per week and are managing a pipeline of client prospects at various stages
You have a single client profile – or at most a few – that you offer your services to, so you have a pretty good handle on how to help them
You’re willing to try a totally different approach to your sales process, and have some freedom around what you say and how you conduct your sales process
The Sales Sprint is NOT a good fit for you if…
You’re pre-revenue or don’t have product-market fit anywhere in sight
You don’t have at least some referrals, or inbound/outbound leads coming in every month
You’re looking for a copy/paste approach with scripts that you can recite verbatim
You don’t have at least a few hours per week to dedicate to The Sales Sprint
You didn’t become an expert to be great at selling your expertise. Of course not.
But you need to sell your expertise before you can deliver it.
The Sales Sprint will give you the skills, structure, and organization you need to close the clients you should, accelerate your sales process, and build a repeatable system you can outsource or teach your team.
You can keep trying to figure out the skills on your own, sifting through piles of Google results, books, and articles that you’re not sure how to apply to your business.
You can keep doing what you’ve been doing: trial and error, making slower progress than you want, but you might eventually get there.
You could steal the sales process I’ve spent years honing and applying in my own business and for my clients, and start seeing some serious results right away.
Imagine 8 weeks from now, where you will be compared to the people who took action. Do you have a plan to get where you need to go?
If you’re ready to build the sales skills you need to close the clients you should – and get rid of the bad clients who don’t deserve your help – then The Sales Sprint is going to be the online course that creates a seismic shift in your business.
The next chapter of your business can start right now.
I’m excited to see you on the inside.
The approach you’ll find in The Sales Sprint is proven to work for hundreds of consultants, coaches, freelancers, and other service providers. Rather than a recipe, you’ll get a method for selling services that can apply to anything.
Our most successful students are able to set aside 3-5 hours per week to complete The Sales Sprint. If you can only set aside 2 hours, that’s fine! You have 6 months to access the course and community.
Me either – not that kind of salesperson, anyway. But every time you’ve sold a service or given a recommendation in the past, you were selling something! You don’t need to be a charismatic extrovert to sell – you just need curiosity and confidence.
You could read tons of books, take sales trainings, and fail to close important deals like I did, which took years and cost me tens of thousands of dollars.
You can get traditional sales training, but it’s based on selling products instead of services, and typically costs $5,000-$10,000+ to start.
You could hire a sales consultant to come in and assess your business, give you recommendations, and draft a sales process for $10,000+, and even then you won’t acquire the skills you need to execute it.
Learn from my years of experience that have led to a proven sales system for service-based businesses like yours.
Completing this course will give you the skills and confidence you need to close the clients you should.
“I wasn’t sure about The Sales Sprint because – let’s be honest – I’ve run my business for over 8 years and I know way more about what I sell than anyone else in the world. What could someone else tell me that would actually be relevant and apply to our specific business model?
Purchase the program with payment plans or the full payment option. You can pay with Paypal or credit card.
Login information, getting started instructions, answers to some common questions, and links to office hours will be included.
The Welcome Kit module will be waiting for you, so you can dive into The Sales Sprint right away.
The Sales Sprint is made for you! Each week you’ll focus on developing one type of skill. You’ll watch around 30 minutes of videos, then spend a couple of hours working on your assignment. The most successful students spend 3-5 hours a week on The Sales Sprint.
You get access to all course materials for 6 months – that’s more than enough time to go through it all several times over.
You also get 8 weeks of office hours sessions if you buy the VIP or VIP Plus plan, so you can ask questions about applying what you learn to your particular business. On VIP Plus, you also get 3x 1:1 private coaching sessions with Liston.
No, you don’t need to pay for anything else to complete The Sales Sprint. You may encounter tools and software I recommend to level up your selling, but it’s optional, and I’ll always present a free option if one exists.
No. I recommend you have at least some leads or sales pipeline so you can put what you learn into practice immediately. But there’s no requirement to have a baseline level of sales or psychology knowledge before coming in – you’ll get everything you need in the course.
Yes. I guarantee that you’ll win at least one additional client, which will more than pay for The Sales Sprint, and probably pay for it 10x over, or more.
8 weeks – or however long it takes you to finish – is enough for The Sales Sprint, but of course anything worth doing takes ongoing practice and dedication. If you want support beyond the Sprint, I can support you with my flagship Systematic Sales Program.
Nope. I don’t cover prospecting or lead gen in the Sprint. If lead gen is your issue, I cover that in my other programs. But…
You don’t need much lead flow to get a lot out of the Sprint, but I recommend you have at least one lead per week before you take The Sales Sprint. But if your leads are high stakes and you’re having trouble closing clients you should, The Sales Sprint will still help, even if your lead flow is a little slower.
Yes, you get a ton of support. You’ll be part of a private community where you can post your assignments and get feedback. On the VIP and VIP Plus plans, there are weekly office hours where you can submit a question ahead of time and have it answered live or go back and watch the recording. On the VIP Plus plan, you’ll also get 3x private coaching sessions with Liston.
If you’re already thinking about a refund, The Sales Sprint isn’t right for you. This is for people who are sure they want to develop better sales skills. I can tell you from experience that commitment is the key to growth.
Ask away! Click the chat button in the lower right corner of this page and ask away.
Hi there, I’m Liston and I’m obsessed with how people make decisions.
I started my consulting career back in 2011, and quickly realized that my colleagues and competition were expert service-providers but struggled to sell their expertise. People started to ask me how to sell their expertise more effectively, and so I started teaching! Soon I had clients that spanned freelancers, business owners, and consultants and business development professionals who needed a more systematic and thoughtful approach to sales, without trading their integrity.
What I found was a lot of experts who were being held back by a lack of sales skills. Expertise is necessary, but not sufficient, to help the people who are in need of it.
I just couldn’t help as many people as I wanted to in private engagements, so I created this course to extend my training and consulting because I know that anyone can pick up core sales skills with the right guidance and support.
I’m excited to see your progress throughout The Sales Sprint!
You could hire a sales consultant to come in and assess your business, give you recommendations, and draft a sales process for $10,000+, and even then you won’t acquire the skills you need to execute it.
Or you could take The Sales Sprint and learn from my years of experience that have led to a proven sales system for service-based businesses like yours.
Completing this course will give you the skills and confidence you need to close the clients you should.
“I haven’t had a formal sales education and haven’t had a good inside mentor – that’s why I decided to take The Sales Sprint. I was frustrated with client negotiation, and had no idea what questions to ask and or how to pitch our services so that prospects could trust our expertise.
Finishing the Sprint gave me a clear vision to run our sales process. I would recommend The Sales Sprint to professionals who want to create or improve their sales processes and articulate their proposition.
The greatest result for me during the Sprint is that I could create a sketch framework of the value of our company services. It will help me in future discovery sessions. I also have a clear framework for introductory calls.
Liston’s feedback was clear, constructive, and inspirational.”
“I had a lot of knowledge about how to approach the sales conversation, but I didn’t know how to transition it to a sale in a natural way.
The Sales Sprint unmuddled some of my thinking about selling. It showed me a practical, easy-to-implement structure for sales conversations, and the hard work that we did during the course meant that I ended up with a ready-made process for speaking to prospects.
I now have a systematic process for conducting sales calls, and without having that gnawing feeling that I really should be asking for a sale too early, or that regret after the call that I didn’t have a clear next step.
It’s a much more human way of selling.”