How to Create & Use Convincing Case Studies

In this webinar, Mike Russell, Kate Porfilio, and Liston Witherill talk about how to create and use case studies that’ll help you sell more. In this 60-minute panel, you’ll learn:

• How to use case studies in your sales and marketing
• How to repurpose your case studies in various forms, depending on where your prospects are in the funnel
• Why interviewing technique and framing is critical to the quality of your case studies
• Specific questions to ask your clients when interviewing them and building a case studies
• What to avoid when assembling your case studies so you don’t make the same mistakes we did